With the FTSE 250 reported to have recovered all of its pandemic losses, lockdown restrictions easing, the vaccine rollout an unabated success, normality feels as though it’s peeking through like the daffodils of spring – welcome, bright and heralding warmth.
Appetite for a return to normality appears to far outweigh the narrative of concern despite the ability of news outlets to swing between both stories.
For Innovation & Technology in Transport – ITT Hub, the message is clear: this Summer’s show will be a landmark, serving as one of the first major business events to take place in almost 18-months. This alone is likely to drive much more media attention than a launch event might otherwise achieve.
For exhibitors, ITT Hub represents a fantastic opportunity to capitalise on this inevitable attention.
Harnessing media interest is an effective way for exhibitors to achieve positive publicity as organisations throughout the industry explain how they are making the shift towards carbon neutrality to broad audiences.
Journalists are looking to bring these complex stories to life through the people and technology that are making it possible.
Preparing to be under the spotlight will deliver additional value for exhibitors attending ITT Hub.
Certainly, there is much to be said about the importance of securing business growth by meeting face to face but there are also major opportunities associated with achieving media coverage. As well as brand endorsement and profile, it’s an opportunity to speak to thousands of potential customers.
So, get your stories ready – is there a launch opportunity? Has your CEO missed doing media interviews? Have you struck a deal that deserves being celebrated in the media?